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So you’ve started a new business, a side hussle, or your next big project. Social media is either the last thing on your list or it’s taking up way too much of your time! If you’re not quite ready to hire someone to help, don’t worry. We’ve put together a list of some of our best social media apps and hacks that will turn you into a pro in no time at all.
There are many different social media scheduling platforms out on the market and each offer some positives and negatives. But when it comes to schedulers we have two favourites depending on the platforms you’re using. If you’re in a more professional environment that requires the use of Twitter or LinkedIn, then Hootsuite is our go to recommendation. Tried and tested, Hootsuite is a reliable scheduler that’s the OG in this space. It has affordable plan options (including a free plan if you’re not managing multiple accounts) and though it isn’t as visual as other platforms it offers straightforward and simple scheduling.
But if you’re in a more creative space where Instagram and Facebook are your platforms of choice then it’s hard to look past Later. Affordable, visual and really simple to use Later reigns supreme when you’re wanting to create a cohesive aesthetic between your Facebook page and Instagram account.
When it comes to social media management one thing that is important is keeping yourself (and your ideas) organised. Social media is often a collaborative part of a business so using a task organising app such as Asana is a great way to workshop ideas and tasks between the team.
Asana gives you the option to create separate projects, individualised to do lists, assign tasks to different collaborators and create deadlines. Whether your social media is a project for yourself and you need a little extra organisation or it’s something you’re working on as a team and want a clear divide in responsibilities, Asana is simple online and mobile app too that helps keep everything in one place.
When you’re managing your social media for business, time is money. How many times have you just needed to post an update and then you’ve ended up spending hours browsing, liking, commenting, all in the name of ‘work’. Yes, social media is a social exercise. You can’t just post and switch off, growing your community does require you to spend a bit of time to engage your followers, but there is a time and a place. Hourstack is designed to help keep you focused and on track.
Hourstack works with Asana and most other task oriented platforms out there. Track time, schedule tasks, allocate to team members, see where your time is being spent ― all in an awesome visual calendar.
Unless you’ve been living under a rock you have probably already heard of Canva (fun fact: Canva started right here in Perth, the company is now worth over $8.6 billion dollars). This easy to use creative platform is the best tool when it comes to creating content for your social media platforms. We love using the app to make animations, customise quotes or create images to suit our brand. Consistency through your social media channels is key and Canva is a great way to achieve it.
One thing every marketer (particularly social media marketer) loves are reports and figures. We want to see where our hard work is best utilised, we want to know how we are doing compared to our competitors and most of all we want to know we are spending money (or time) in the right places. SEMRush gives valuable insight into all of those things. It’s mainly used for SEO, content marketing, competitor research and social media marketing. It gives you that little bit of extra edge when it comes to your digital footprint and is a great way to make sure you’re on top of your competition.
So what are you waiting for? Set yourself up for success in 2021 and start managing your social media like a pro.